"The Homer" (also known as "The Car Built for Homer") was an infamous concept car that yielded disastrous financial results for the company that produced it, Powell Motors. Powell Motors CEO Herb Powell believed the company needed to create "the type of car Americans really want, not the kind we tell them they want" in order to "beat the Japanese." In this endeavor, Herb hired his recently discovered half-brother Homer Simpson to design such a car, believing Homer to "understand the needs and wants of the average American car owner." It is a parody/exaggeration of the Edsel, a similarly disastrous automobile designed by Ford Motor Company.
Thanks to Homer's dislike of the cars Herb's company was creating, Herb decided his company needed a new car that would appeal to the "average" American. Unfortunately, Homer's views on an ideal car were much different than that of an average American. Despite the many objections of Herb's employees, Herb encouraged Homer to follow his instincts in creating a car that American consumers would want to buy. Homer took charge of the project after Herb encouraged him to obey his gut when it came to what kind of car he wanted. Unfortunately, Homer's creation was such a monstrously strange car, cost so much to develop, and had such a high price tag (Approximately $82,000), that Herb's car company went out of business shortly after, with its building purchased by Komatsu Motors. During Herb Powell's rant upon learning the price tag about how he was ruined, Homer was seen sheepishly grinning, implying that even he knew he had screwed up immensely. When The Simpsons were driving back to Springfield, Bart told a dejected Homer he thought it was pretty cool.
Thanks to Homer's dislike of the cars Herb's company was creating, Herb decided his company needed a new car that would appeal to the "average" American. Unfortunately, Homer's views on an ideal car were much different than that of an average American. Despite the many objections of Herb's employees, Herb encouraged Homer to follow his instincts in creating a car that American consumers would want to buy. Homer took charge of the project after Herb encouraged him to obey his gut when it came to what kind of car he wanted. Unfortunately, Homer's creation was such a monstrously strange car, cost so much to develop, and had such a high price tag (Approximately $82,000), that Herb's car company went out of business shortly after, with its building purchased by Komatsu Motors. During Herb Powell's rant upon learning the price tag about how he was ruined, Homer was seen sheepishly grinning, implying that even he knew he had screwed up immensely. When The Simpsons were driving back to Springfield, Bart told a dejected Homer he thought it was pretty cool.
2016 HW Entertainment: The Simpsons
2015 HW City: Tooned II 058/250
Same as the 2014 version
2014 HW Entertainment: The Simpsons
2014 San Diego Comic-Con Exclusive
2014 HW City: Tooned II 089/250
